Privacy Policy

Effective June 22, 2026 · Last updated September 10, 2026

Our core commitment is simple: your health information is never sold, rented, or shared with advertisers or data brokers, and it is never used for advertising or to train AI models without your explicit consent. We make money from subscriptions — not from your data.

LumaraRx (“Lumara,” “we,” “us,” or “our”) is operated by Astra Software Labs LLP. This Privacy Policy explains what information we collect, how we use and protect it, and the choices you have. It applies to the Lumara mobile app, the Lumara clinic console, and the marketing website at lumararx.com (together, the “Service”).

1. Who we are

The Service is provided by Astra Software Labs LLP, based in New Jersey, United States, which acts as the data controller for information processed through Lumara. If you have any questions about this policy or your data, contact us at support@lumararx.com.

2. How HIPAA applies to Lumara

When you use Lumara on your own as a consumer, your use is governed by consumer privacy laws (such as GDPR, CCPA/CPRA, and the New York SHIELD Act) rather than HIPAA, because we are not acting as a healthcare provider or health plan.

When you connect to a clinic or healthcare provider through Lumara, and that provider is a HIPAA “covered entity,” Lumara acts as that provider’s Business Associate. In those cases we handle protected health information (PHI) under a Business Associate Agreement (BAA) and apply the safeguards HIPAA requires.

3. Where this policy applies

This policy covers three parts of the Service, which handle data differently:

4. Key terms (plain English)

5. Information we collect (and why)

6. Legal bases for processing (EEA / UK)

If you are in the European Economic Area or the United Kingdom, we process your information under one or more of the following legal bases: consent (for optional features such as health integrations), performance of a contract (to provide the Service you sign up for), legitimate interests (to keep the Service secure, prevent fraud, debug, and improve reliability), and legal obligations.

7. How we use your information

We use information to: provide and operate the Service; secure your account; deliver reminders and notifications you enable; display observational trends and calculations; provide customer support; develop and improve features; and comply with legal obligations.

We do not use your information for advertising, to build marketing profiles about you, or to sell your data. Calculators and insights are observational and educational only; they never make prescriptive medical recommendations.

8. Aggregated and de-identified data

We may create and use aggregated or de-identified data — for example, to publish general statistics or to support research — only where the data cannot reasonably be used to identify you.

9. How we protect your information

We apply administrative, technical, and organizational safeguards designed to protect your information, including:

No method of transmission or storage is completely secure, but we work to protect your information using industry-recognized practices.

10. How long we keep your data

We retain your information for as long as your account is active. When you delete your account, we permanently delete your associated personal data within 30 days, except where we are required to retain limited information for legal or security reasons. Aggregated or de-identified data, which cannot identify you, may be retained.

11. How we share information

We share information only in these limited situations:

We do not share your information with advertisers or data brokers.

12. We don’t sell your data — ever

We do not sell your personal information, and we do not share it for targeted advertising. Our revenue comes from subscriptions, not from your data.

13. Your privacy rights

Regardless of where you live, you can: access and export your data; correct inaccurate information; delete your account and associated data; opt out of non-essential communications; and disconnect health integrations at any time. You can manage most of these directly in the app, or contact support@lumararx.com. We respond to privacy requests within 30 days and may need to verify your identity before acting on a request.

14. California privacy rights (CCPA / CPRA)

California residents have the right to know what personal information we collect, to request deletion or correction, and to opt out of the “sale” or “sharing” of personal information.

We do not sell your personal information, and we never share health information for advertising. Our public marketing pages do use one advertising conversion-measurement tag, which tells us when a visit that began with one of our ads led to someone creating an account. Because that tag reports to an advertising platform, California law treats it as sharing for cross-context behavioral advertising, and we disclose it as such rather than relying on a narrower reading. It reports that an account was created; it does not receive your name, your email address, or any health information, and it is never present in the Lumara app, anywhere in the clinic console, or on pages reached from a link in your email.

You can turn this off at any time: Do Not Sell or Share My Personal Information. We also honor Global Privacy Control signals automatically, and where a signal is present no advertising tag is loaded at all. You will not be discriminated against for exercising any of these rights. To make a request, contact support@lumararx.com.

15. International data transfers

We are based in New Jersey, United States, and may process information on servers located in the United States or with service providers globally. Where required, we use appropriate safeguards, such as Standard Contractual Clauses, for international transfers.

16. Cookies and analytics

The marketing website uses privacy-respecting analytics. The clinic console uses essential cookies needed to keep you signed in and to operate the console. The mobile app does not use browser cookies or any third-party analytics SDK — but it does send a limited set of first-party app-interaction data to our own servers, a narrow subset of which we in turn share with Google Analytics as described below. You can control browser cookies through your browser settings.

App analytics (mobile app). The Lumara app records, as first-party code with no third-party analytics or advertising SDK involved, which general app screens you visit and whether you logged a dose, completed a check-in, or asked our AI advisor a question — never the content of any of them. We use this ourselves to keep the app working well, and we also forward a narrower subset — general navigation screens only (for example, Home, Account, Billing, Settings), tied to a random per-install identifier and never to your name, email, or any health information — to Google Analytics for our own internal analytics. Screens related to your medications, protocols, symptoms, cycle tracking, labs, or biometrics are never included, and the fact that you logged a dose, a check-in, or a question is never sent to Google in any form. Google does not receive this data for advertising, does not combine it with its advertising identity graph (Google Signals is off for this data), and it is not linked to any Google Ads account. There is currently no in-app toggle to turn this off; we are adding one, and this policy will be updated when it ships.

Advertising measurement. Our public marketing pages at lumararx.com include a conversion-measurement tag from OpenAI, which tells us when a visit that began with one of our ads led to someone creating an account. It reports that an account was created; it does not receive your name, your email address, or any health information. This tag is deliberately not present on our password-reset, clinic-invite, or account pages while those pages carry a link from your email, and it is never present in the mobile app or anywhere in the clinic console. You can turn it off at any time via Do Not Sell or Share My Personal Information, and we honor Global Privacy Control signals automatically; either way, opting out does not affect your use of Lumara.

17. Children’s privacy

Lumara is intended for adults 18 and older. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected information from a child, we will delete it.

18. Payments

Payments are handled by the Apple App Store, Google Play, or another authorized third-party payment processor. Lumara does not store your full payment card details. Your purchases are also subject to the applicable app store’s terms and privacy practices.

19. Medical disclaimer

Lumara is a tracking and education tool. It is not a medical device and does not provide medical advice, diagnosis, or treatment. Calculators show how a value is derived; insights are observational, never prescriptive. Always consult a licensed healthcare provider before making any medical decision.

20. Changes to this policy

We may update this policy from time to time. When we do, we will revise the “Last Updated” date above and, for material changes, provide notice in the app. The current version is always available at lumararx.com/privacy.

21. Contact us

Lumara is operated by Astra Software Labs LLP. For privacy questions or to exercise your rights, contact support@lumararx.com. We aim to respond within 30 days.